Office Furniture USA
By Anes Nabastala
It was the beginning of a career that would lead Citorik to co-found Office Environments, the 13-year-old contract furniture business he owns with Mark Kelley. Recently the two had the foresight to diversify from
the highly customized furniture that's the base of that Williston business by opening Vermont's first and only
Office Furniture USA franchise store. It's a strategic complement to Office Environments that has solved their puzzle of how to offer affordable
mid-market furnishings in the Green Mountains.
While Office Environments, which moved from Blair Park to Williston Road a few years ago, is squarely focused on contract furniture, clients occasionally require pieces from
the lower priced mid-market arena, the type of sale Kelley and Citorik have always had a tough time making work -- until last November's opening of
Office Furniture USA of Vermont on Marshall Avenue, Williston.
"Office Furniture USA has filled out a good niche for us," says Citorik. "One of the things about being a small dealer in Vermont was that when you got into more mid-market furniture the only way you could really do it competitively was to buy trailer loads of it and promote the heck out of it. We didn't want to be a distribution company. That's not what our business was about." The pair's Williston franchise is the first
Office Furniture USA store in the state, and came with
exclusive rights for Kelley and Citorik to open more franchise stores anywhere in Vermont.
We have additional information on this subject you may be interested in reading: modern kids furniture and bathroom vanity furniture
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